Jewelry Appraiser Juanita Addeo - Gemologist
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Orlando, Florida - Diamond, Gemstone, Watch & Jewelry Appraisals - Established in 1973

Certified by the American Society of Appraisers as an Accredited Senior (ASA), Juanita E. Addeo, GG, earned their prestigious Master Gemologist Appraiser® designation in 1991. For more details, please view Juanita's qualifications.

We have provided three generations of clients with jewelry services. The items we appraise range from seven-figure values to less than ten dollars.

With a solid base of practical jewelry valuation experience, gemological and metals training, we offer the Orlando, Florida community professional appraisals for all conceivable purposes . (See services below.) We are familiar with all levels of the marketplace and are trained in market research and analysis.

For more information on selecting qualified gem appraisers, visit the consumer information section at ASA's website.

To learn more about ASA Accreditation and the Master Gemologist Appraiser® designation, visit the ASA Gems & Jewelry website.

Jewelry Appraisal Needs

When appraising, the purpose of the appraisal drives the methodology used. The following are the most frequent reasons for an appraisal.

colored stones
  • Insurance Replacement - For obtaining insurance riders, it is our responsibility to provide accurate replacement valuations reflecting appropriate coverage for the current market. The accuracy and detail included in this report makes it possible to identify or have exact duplicates recreated of precious jewelry items should they ever be lost or stolen.
  • Settling an Estate (Probate) - These require proper appraisals whether you are an executor, a law firm, a guardian, or accounting firm in order to represent the client’s best interest. We recognize that these personal items have invaluable sentimental or emotional attachment and consider all aspects of the comfort level of the owner.
  • Divorce - This is a fair market value report for an equal division of common property. We have the experience to provide the valuation needed to expedite the process.
  • Bankruptcy, Collateral or Liquidation
  • Charitable Contribution
  • Hypothetical Valuation (Post Loss) or Damage

Just Need To Know?

In some cases it is simply that you want to know...

  • Is it real?
  • "I'd like to buy it, but I want to know if I'm getting the right price!"
  • "He said 'it's worth $40,000! I can't get $5,000!"
  • Am I asking the right price?
  • Is it worth what I paid for it?
  • Should I have it insured?

It may be one piece, several, or a jewelry chest of items.

Learn about Antique Jewelry...

Diamond, Gemstone, Watch & Jewelry Appraisal Services

Juanita E. Addeo

Confidentiality & Privacy

The appraisal is a confidential matter between appraiser and client, unless otherwise specified to third parties. You may request a written report or a verbal consultation.

The process begins as a consultation to determine the 'purpose' and 'function' of the assignment, which in turn determines the approach to value. This usually answers the questions to the nature of the value placed upon the item(s) to be appraised.

These issues directly affect the realm of 'value' needed to pursue the facts regarding the items to be discussed.

The Document

The appraisal report is personalized to meet your specific needs with two copies presented at the conclusion. Included are a set of photographs and copies of any certification pertinent to the items. For reference, these items are included in the bound document (usually a minimum of nine pages.)

On-Site Services

If appraisal services are needed at your site, our Orlando area jewelry appraiser retains a portable laboratory to conduct ‘on-site’ appraisal work at an additional cost.

The Appraisal Process

After an inventory is taken of the items you selected to be appraised, and depending on time constraints, you may elect to remain with your items, leave them, or have a few examined while you wait, leaving the rest for further research.


During this procedure, your fine jewelry will be examined thoroughly for condition, size, weight, shape, color and clarity characteristics with all details noted sufficiently to perform the appraisal. This involves plotting diagrams of diamonds and gemstones over .50pts and serial numbers with trademark or copyrights, hallmarks, etc., to show authenticity.

According to standards specified by the American Society of Appraisers, a full laboratory of instruments is employed to make these determinations. Should there be an unusual case where items must be further examined by rarely available, state-of-the-art instrumentation, we will explain the nature and scope of those items.

After the initial examination, we research the items, gather the pertinent information required to conclude the appraisal, and assign a value. The data is entered into a formal report with 2 copies provided to the client.

A special note to those who may have some pertinent documentation already in hand: If you have a certification from independent laboratories in your possession, or previous appraisal reports, these may speed the process in your interest, economically speaking. This saves time, provided the previous appraisal was performed by a qualified appraiser with the appropriate experience and lab requirements.

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